It shouldn’t be a shock to learn that adding an interpretive reading via voice overs results in trust and satisfaction from consumers in social media. The knowledge that human touch is the strongest form of communication is not a best kept secret. Greetings from different cultures all involve human touch including handshakes, hugs, back patting, and kissing both cheeks. Recollect all forms of advertising that you have encountered. They all are centered on human touch.
A recent study from the University of Missouri hails the human voice as being the number one factor in bringing more favorable results among consumers. “Applying a personal human voice when communicating via social media leads to much higher user satisfaction ratings than impersonal communication from businesses and nonprofits.” It also states “Using human voice on social media can generate important emotions within the receiving community.”
Additionally, according to the study consumers reported to be affected in a positive manner when they encountered the utilization of the human voice in social media. Readers in turn highly recommend businesses and organizations by word of mouth referrals when their social networking sites had that human touch or presence for their oral communication as opposed to merely an organizational presence. Simply put, there is tremendous value in implementing a real human voice delivering the oral communication of their message when communicating and developing strong relationships with the public for high levels of satisfaction, commitment and loyalty.
The next logical step to follow upon learning these results is to incorporate an audio voice over, dramatic reading or script acting, otherwise known as an interpretive reading of your product, service or business. Oral communication delivered by a professional who is trained in voice acting is the best method to take advantage of utilizing that human voice in your social media and websites, thereby endearing your audience to you. You may be asking yourself at this point why not just implement a text to speech program for the spoken word.
The answer is that while communicating via text to speech you totally lose that coveted personal human tone that consumers desire. Take the Kindle for example. If you have ever implemented its text to speech capabilities, then you know how these programs totally annihilate the emotion, the pace and sincerity of the author’s message and make it a laughable joke. These text to speech audios cannot give the proper voice inflections, vocal tone, volume and rhythm at appropriate times or portray important emotions. They plainly do not compare to the oral communication that voice actors can render with spoken word.
Now is the time to seriously consider employing an audio voice over on your site to verbalize your message with a dramatic interpretive reading rather than some text to speech software and greet your public with a real live human voice, human touch or in other words, that personal handshake that they find so pleasurable.
