It is no secret that human touch transcends all other means of communication. Consider every commercial you have seen or heard. They all center on the human element. Even in medicine, we have learned that the human touch produces positive healing results that no medication can accomplish, from premature babies to individuals in a coma. So, does it really come as a surprise that adding a human voice in voice overs can open doors and bring improvements in internet marketing and social media?
Most of us who utilize any type of electronic device have experienced the added option of text to speech. Take the Kindle, for example. Any downloaded material can be read to the consumer via text to speech capabilities. Nothing converts an exciting, adventure packed, roller-coaster of a ride book into a sleep aid faster than listening to the drone of a computer generated voice destroying the emotion of characters that the author worked so diligently to capture.
On the flip side however, spoken word conveyed by the oral interpretation rendered from an experienced, talented voice over actor enhances the authors intentions and brings the characters to life. A human voice over complete with correct voice inflections via interpretive reading prevents the sincerity of your message from becoming down right laughable.
Consider a recent study from the University of Missouri entitled “The Use of Human Voice as a Relationship Building Strategy on Social Networking Sites” which revealed that applying a human voice produces more favorable results among consumers. “Applying a personal, human voice when communicating via social media leads to much higher user satisfaction ratings than impersonal communication from businesses and nonprofits.â€
Moreover, readers have a tendency to give positive word of mouth recommendations on behalf of organizations when their social networking site has a human presence rather than merely an organizational presence. There is enormous value in utilizing a human voice when communicating and developing honest relationships with the public for levels of trust, commitment, and satisfaction. In short, consumers reported to be positively affected by the application of the human voice in social media, according to the study.
Why not think outside the box and allow an actual human voice to do an interpretive reading of your social content versus a computerized voice via text to speech, whether it be for an introduction to your website, service or product, a sales page, a mission statement, or a spoken word accompaniment for your video?
Exciting results are possible when utilizing the human interpretive voice options available to you through audio voice over production. In doing so, it is as though you are greeting your visitors with a handshake and setting up the whole experience with that coveted human touch and human voice that consumers find so pleasurable.
The University of Missouri study findings prove that high levels of trust, commitment, and satisfaction are experienced by implementing the human voice in social media. It is an extremely compelling reason to engage your visitors with a professional audio voice over on your marketing website.
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